01 / Home
A way into the product
The redesigned homepage leads from the machine to the right track: finder, catalogue, video stories and service on one page.
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01 / WORK IN DETAIL
All workFTSTracks
Help buyers understand technical products and make an informed enquiry.
- Client
- Fortes
- Product
- B2B store for rubber tracks
- Platform
- Web, Next.js, UA/EN
- What we did
- Design, development, machine-model finder, freight estimate, admin AI mode
E-COMMERCE / WEB
Complex choice. Clear path.
The challenge
Help buyers understand technical products and make an informed enquiry.
The interface solution
Selection, specifications, compatibility and contact stay alongside the chosen product.
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A way into the product
The redesigned homepage leads from the machine to the right track: finder, catalogue, video stories and service on one page.
Product in useFilm / FTSTracks · 1:27
THE JOURNEY, STEP BY STEP
02 / Machine-model finder
Compatible tracks for the machine
Category, brand and model lead to a page of compatible tracks with price and availability.
03 / AI mode: product
The assistant drafts the card
Staff paste supplier data and the assistant fills in name, SKU, price and stock for review. Test stand, demonstration data.
Another product. Another context.
See how the journey changes in a different product and context.
Next project — Fortes AI